ScrimismsPresently suffering a dearth of witticisms
Musings16 Jan 2010

“For a successful technology, reality must take precedence over public relations, for nature cannot be fooled.”

Physicist Richard Feynman, from the report on the Challenger disaster.

This is obvious, and yet apparently easy to forget. It drives me nuts when I see corporations and governments spending marketing dollars to tell us how Green they are, or Sustainable, or Organic, or whatever the branding fad of the day requires (google “greenwashing”). The proof, as they say, is in the pudding, not in the advertising copy. This applies most immediately to the climate crisis. Even the best ad firms in the world aren’t going to be able to fool nature on that one.

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